Veterans. Community. The Works.


HomeFront Rising provides veterans with vital opportunities and services, and lifts entire communities by applying a military mindset to civilian life. We launch mutually beneficial social enterprises with artists, charities and businesses. Ideas and plans are hashed out in The Wine Diaries, a series of online chats that make dreams come true.

The Wine Diaries

Hosted by Jeff Norman with a rotating cast of cherished friends.

Criminal Defense Hero Don Hammond bellies up to the bar for a chat with Jeff about criminal defendants stuck in jail while awaiting trial.

Criminal Defense Hero Don Hammond predicts the outcome of Springsteen's case, and demonstrates the breathalyzer test while imbibing.

Army veteran Roger Stebbins builds sound reduction rooms to give much-needed relief to those who are plagued by noise.

Our first social enterprise is a line of healthy and delicious wines inspired by a mother's love for her son, 11-year-old Jayden Reyes of Long Beach, CA.

Don't miss any episode of The Wine Diaries.

Join host Jeff Norman and his cherished friends while enjoying your favorite libation.

Click the play button to watch the latest episode, and send us a message below.

Imagination will take you everywhere.

Join us!


HomeFront Justice Center

Pro bono legal services for veterans and their families.

Learn More

HomeFront Wellness Project

Community gardens, affordable food and healthy living.

Learn More


Veterans pursuing a career in the entertainment/media field are introduced to accomplished professionals for mentoring and opportunities to collaborate on projects.

Learn More

Veterans Community Theater

The Veterans Community Theater is on hiatus due to the coronavirus pandemic.

Learn More


Jeff Norman

Project Director & Founder

Jeff Norman is a former TV actor-writer-producer and standup comedian. Nowadays he collaborates with veterans and compatriots on community development, arts and media projects.

Melvin I. Johnson

Project Coordinator

Marine veteran Melvin Ishmael Johnson is a playwright, director and community organizer. He created a 10-week program that trains veterans in the theater arts and conflict resolution.

Donna Janosik, LMFT, LCPC

Mental Health Consultant

Donna focuses on homeless issues and music/art therapy. She is a former Adjunct Professor at North Park University in Chicago, where she taught Clinical Psychology.

Don Hammond

Director of Legal Services

Don Hammond specializes in DUI defense, criminal defense, administrative law, litigation, parole representation, writs of habeas corpus, business formation, criminal law and aviation law.

Todd Grove

Director of Special Events

Todd is a highly-experienced live event producer and facilities manager. He is the former Director of Operations for Live Nation's Pavilion at Toyota Music Factory, and Production Manager for Holland America Lines.

Carmelo Alvarez

Project Coordinator

Carmelo Alvarez is a writer-director-actor-dancer and activist. He opens cultural spaces, trains youths and organizes community improvement projects for underserved poplulations.

Cebu Funk

Chief Strategy Officer

Keyboardist Cebu Funk has worked in project management and land use planning in the wireless telecommunication industry since 1999. He is in charge of business development for HomeFront Rising.

Roger Stebbins

Peer Counselor

U.S. Army veteran Roger Stebbins is a singer-songwriter-guitarist and founder of the Creative Sharing Meeting, a 12-step recovery music group in Huntington Beach, CA, now in its 25th year.

Holy Smokes

A collaboration between Rock to Recovery and HomeFront Rising, Holy Smokes met weekly in Long Beach, CA from April 2018 to January 2020. It was all about camaraderie and experiencing the natural high only music can produce. At each meeting an original song was written and recorded in about 90 minutes. The uplifting sessions were free for all who attended, and no experience was required.

Recorded January 30, 2020 in Long Beach, CA.

Recorded January 23, 2020 in Long Beach, CA.

Recorded January 16, 2020 in Long Beach, CA.

Recorded January 9, 2020 in Long Beach, CA.

Recorded November 14, 2019 in Long Beach, CA.

Recorded October 31, 2019 in Long Beach, CA.

Recorded October 24, 2019 in Long Beach, CA.

Sign Up

  • P.O. Box 92, Long Beach, CA 90801